4 Reasons January is the Best Time to Buy a Volkswagen

January 14th, 2020 by

Many people believe that the end of the year is the ideal time to buy a vehicle. But what many people do not realize that that the old adage of buying a car at the end of the year doesn’t take into consideration manufacture incentives, selection or dealership specials. In fact Volkswagen SouthTowne’s pricing on new cars in Utah just got BETTER in January than it was in December!

Here are four reasons January is the best time to buy or lease a Volkswagen at Volkswagen SouthTowne.

Better Discounts on the Cars You Love

While many other manufacturers have launched 2020’s and sometimes 2021 vehicles last year, Volkswagen has intentionally slowed it’s roll-out of new models to maximize the launch of several new vehicles and redesigned vehicles.

This means that while other New Car Dealerships in Utah can only offer brand new vehicles (2020 and 2021 models) with minimal incentives on 2020 models, Volkswagen SouthTowne still has plenty of 2019 new Volkswagen vehicles at incredible savings. In fact the discounts, leases and finance offers at Volkswagen SouthTowne are BETTER in January than they were in December. Take a look at these discounts on new 2019 cars and SUV’s Volkswagen SouthTowne is offering this month:

2019 Atlas SEL Premium is up to $6900 off MSRP*
2019 Golf GTI S – $5271 off MSRP* (our biggest discount we’ve ever had on this vehicle)
2019 Jetta S – $3500 off MSRP*
2019 Jetta R-Line – up to $3800 off MSRP*

Compare these discounts to other off-brand dealerships and you’ll see the difference.


Improved Trade Offers

Another great reason Utahan’s should buy or lease a new car from Volkswagen SouthTowne in January is the improved trade offer. Our dealership focuses on selling out of our used cars at the end of the year, so by the new year we are always low on inventory in our used car departments. January is a great time to buy a new car because we are eager to replenish our diminished supply of used cars. Right now Volkswagen SouthTowne will buy your car for its ORIGINAL BASE MSRP, deducting only for mileage, manufacturer incentives that were originally paid on the vehicle, thus lowering its value, and any damage. (2010 and newer, no high lines).

We are also offering high values for vehicles older than 2010’s to help grow our used car inventory and can offer Cash for Clunkers value for them. Find out what your car is worth here.


Higher Objectives = Better Deals For You

Another reason January is an ideal month for New Car Buyers in Utah is that Volkswagen SouthTowne has been given a VERY high objective from our manufacturer for January that we simply have to reach in order to keep operating at top standards. What does that mean to you? It means we are EXTREMELY motivated to sell 165 new cars this month.

In addition to dropping our pricing on vehicle purchases on our 2019 Volkswagen models, Volkswagen SouthTowne has extremely aggressive lease offers as well. Plus we’re doing a 2 for 1 LOGO sale this month which means you can lease 2 cars for the price of 1! Check out our New Specials page on our website to see a few ways you can mix and match your two favorite VW vehicles at Volkswagen SouthTowne. Or message us and we’ll work up a lease or purchase payment on your two favorite cars.


0% Financing Available

Finally, another great reason to buy a new car this month is that Volkswagen just released 0% financing OAC for 60 months on the 2019 Arteon luxury sedan! Or we have 0.9% OAC for 72 months through Volkswagen Credit Institution (VCI)! This is the lowest APR we have seen on this vehicle in all of last year!

January is the best month to get this luxurious, modern, stylish vehicle at the best price possible.

January is the idea time to buy your next car or SUV. Volkswagen SouthTowne has hundreds of new vehicles for our Utah New Car Shoppers at great discounts, lease offers and finance payments. Contact us today or just top to take advantage of our incredible January deals.

*Vin: Atlas Vin, 1V2NR2CA8KC621563. 2019 Jetta R-Line VIN: 3VWC57BU3KM200312, 2019 Golf GTI Vin 3VW6T7AU6KM037918, 2019 Jetta S Vin: 3VWN57BU3KM228183….all Based on purchase and cannot be combined with any other special rate or lease offer. See dealer for details. Requires dealer-arranged financing. Excludes TT&L, state and dealer fees.