Volkswagen SouthTowne Introduces the SouthTowne Supers

Salt Lake City – May 26, 2010 – Volkswagen SouthTowne in Salt Lake, Utah, is once again bucking the trend of other auto dealerships. In addition to actually being up in volume and sales year over year over year, the dealership is focused on being the kind of store people actually want to shop at, and feel comfortable doing so.

Rather than just settling for moving cars faster than any other Volkswagen dealership in the state, Volkswagen SouthTowne wants to change the overall impression of dealerships. "We want Volkswagen SouthTowne to be the kind of place where people want to do business; where customers actually enjoy shopping for a car or getting their car serviced," said Jeff Davis, General Manager of Volkswagen SouthTowne.

Davis has implemented a Superhero theme throughout the dealership to help remind employees to rise to the occasion and act like superheros to their customers. "I want every employee to be a superhero to at least one customer every day." According to Davis superheros don't have to have magical or superhuman powers, but they do have to do good. "All of us at Volkswagen SouthTowne are focusing on having positive attitudes, being helpful and honest, and making our customers our number one priority."

The dealership has pictures of superheros, like Iron Man, Superman, Batman, etc. and other admirable characters all around to dealership to help employees remember their goals. 

Volkswagen SouthTowne's focus on customer satisfaction is both admirable and sincere. "We are not perfect - I'll be the first to admit that," says Davis, "but we are eager to improve our processes all the time so our customers enjoy doing business with us."