Salt Lake City, UT –  The car industry is down 30% across America. If you drive by most dealerships their lot looks like a ghost town. So if things are so bad, what is making Volkswagen SouthTowne so happy?

“This year most dealerships decreased spending in advertising, laid off employees, and decreased benefits in order to weather the recession,” said Jeff Davis, General Manager of Volkswagen SouthTowne. “Our approach was exactly the opposite. We increased our marketing and signage efforts, hired more employees, gave better benefits, and increased what we paid them.”

 

The result is astounding in this market. Volkswagen SouthTowne has become the #1 Volkswagen dealer in the state, total dealership gross is up 167% from last year, new retail volume up 42.96%, used vehicle volume up 154%, and payroll is up 43%.

 

To add to the positive, happy atmosphere in Volkswagen SouthTowne, the dealership implemeted a "Singing in the Rain" theme throughout the dealership to show customers exactly how the dealership feels about this recession.

"Our ‘Singing in the Rain’ theme helps remind all of us at the dealership what we’re really about,” said Davis. “We’re about bucking the trend that’s a reality in most dealerships. We’re about staying positive despite all odds. And we’re about making Volkswagen SouthTowne a place where everyone will want to do business.”

 

Volkswagen SouthTowne has “Singing in the Rain” posters up around the dealership and has the film playing in the service waiting area and showroom floor. They have rainboots displayed throughout the dealership and employees are wearing “Singing in the Rain” buttons to remind them of the reasons for their success.

 

“We’ve received a lot of positive feedback from our customers about the new theme,” said Davis. “Customer are even asking if they can wear our themed buttons.”

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Volkswagen SouthTowne is the #1 Volkswagen dealer in the state and also features a wide selection of used cars. Volkswagen SouthTowne specializes in making its dealership Where Good Things Happen. The dealership is located just off the 106^th exit on I-15 at 11000 S Frontage Road in South Jordan, Utah 84095. For more information visit http://www.vwsouthtowne.com.